Meta, the tech company behind popular social media sites such as Facebook and Instagram, is expanding its fundraising tools and making them available to 1.5 million nonprofits on its platforms.
Instagram to Expand Fundraising Tools
Starting on Tuesday, Apr. 19, Instagram users can attach donation buttons to their Instagram Reels, turning the short videos into fundraisers, according to CBS News.
As it does for donations on Facebook and other Instagram content, Meta will collect and forward the donations to the nonprofits at no charge, paying the processing fees itself.
More than $6 billion has been donated on Instagram and Facebook since fundraising started on the platforms in 2015, according to Meta’s vice president of product management and social impact, Emily Dalton Smith.
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Donations increased to $1 billion in nine months in 2021, with 100 million creators and donors taking part in fundraising …