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Resources for Nonprofit Directors

$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards [Video]

If you think Facebook doesn’t work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like “Lead From Behind”, which harnessed celebrity influencers like Ryan Reynolds. Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day” and $3,705 raised, with $0 in ad spend! Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email. We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.March is Colon Cancer Awareness Month. Learn more about how to support the cause.#colorectalcancerawareness #nonprofitmarketing #podcast https://positiveequation.com/3705-raised-on-facebook-with-0-ad-spend-with-chelsea-edwards

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Resources for Nonprofit Directors

2023 Missions to Movements Podcast Recap Video

The Podcast for Marketers Looking to Amplify Their Online PresenceReady to learn the latest marketing trends, actionable tips, and real stories from behind the feed? Let’s transform your mission into a movement.Binge 2023 and new 2024 episodes now!https://positiveequation.com/podcast/#nonprofitmarketing #podcast #marketing

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Resources for Nonprofit Directors

How a Nurture Sequence Generated $61,000 in One Email with Cody Hays [Video]

Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year’s worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. LISTEN to the full episode: https://positiveequation.com/how-a-nurture-sequence-generated-61000-in-one-email/Looking for a new email platform? Take 50% off your first year of Flodesk: https://flodesk.com/c/3VZ166This episode zeroes in on Cody’s revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds. We’ll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.Join us and unlock the potential to significantly amplify your nonprofit organization’s marketing impact and client relationships!

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How to Raise Funds for Non-profit

Startup Strategy and Fundraising Tips for Founders with StartupCouncil.org 01/23 by Scott Fox [Video]

Startup Founders: Have questions about raising venture capital? How to find product/market fit? Angel investors? Pitch decks? Building your team? Protecting your intellectual property? How to find investors? Starting a company as a first-time, female, or minority founder? Bring your startup questions and challenges to the Startup Council’s FREE founder support ?Office Hours?. You can get FREE expert Silicon Valley advice to help you start and grow your venture. A free, fun, friendly #livestream show for startup founders and friends, our mission is to increase access to innovation and investment for all. Join Startup Council CEO, Scott Fox, for valuable startup strategy advice, fundraising expertise, and networking, too. WHEN: The 4th Tuesday of every month at NOON Pacific Time (300pm ET/~800pm UTC): https://startup-office-hours.eventbrite.com AT SHOW TIME YOU CAN WATCH & CHAT LIVE AT ANY OF THESE CHANNELS: https://www.linkedin.com/company/startupcouncil https://www.youtube.com/scottfox (Live Chat!) https://www.facebook.com/clickmillionaire Podcast: http://scottfoxradio.com

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Resources for Nonprofit Directors

Copy My Video Strategy To Find Warm Leads In Your Email List

Listen to a SNEAK PEEK of Missions to Movements Solo Podcast Ep 104.Listen to the full episode here: https://positiveequation.com/copy-my-video-strategy-to-find-warm-leads-in-your-email-list/Get a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors. I’ll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page. Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you’ll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program. #nonprofitmarketing #podcast #fundraising

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Resources for Nonprofit Directors

Scott Allen CreatiVLOG Ep 2 | Passion in Marketing [Video]

Passion.For nonprofit development and marketing professionals the center of our conversation is often “how can we get and retain more donors?”It’s our job to find answers to those questions.If we seek to be genuine in this quest we discover that passion is a powerful driving force. Passion attracts. Passion inspires. Shared passion unites us. And passion moves us to invest our lives and resources in causes we believe in. In this episode of the CreatiVLOG, we discuss how passion plays a role in nonprofit marketing.Creative Insights + Nonprofit Marketing + Mini Videos = CreatiVLOGThe Scott Allen CreatiVLOG is a series of short videos with one marketing insight in each video, geared toward development and marketing teams at nonprofits.Scott Allen Creative is a marketing agency for nonprofits.scottallencreative.com

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Resources for Nonprofit Directors

Unleashing Direct Mail Power: Tactics & Insights with Lauren Daley from Pledgemine [Video]

Listen to a SNEAK PEEK of Missions to Movements Podcast Ep 103 with Pledgemine’s Lauren Daley!Listen to the full episode here: https://positiveequation.com/unleashing-direct-mail-power-tactics-insights-with-lauren-daley-from-pledgemine/What if you could tap into the power of direct mail to drive success in your nonprofit organization? That’s exactly what we’re unpacking today with our special guest, Lauren Daley from Pledgemine.Here’s What You’ll Learn:1.In what ways does digital communication intersect with direct mail and what will significantly boost retention rates?2. Using Pledgemine to streamline your entire direct mail campaign process, from design to production to mailing.3. How to effectively incorporate direct mail into an omnichannel approach while considering your donors’ interactions and preferences.#nonprofitmarketing #podcast #fundraising

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Resources for Nonprofit Directors

Want 100 New Email Subscribers in 7 Days? Here’s How. [Video]

Listen to a SNEAK PEEK of Ep 82’s solo episode with Dana Snyder!Listen to the full epsidode here: https://positiveequation.com/want-100-new-email-subscribers-in-7-days-heres-how/What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach? This episode promises to give you the tools to achieve just that!#nonprofitmarketing #podcast #fundraising

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Resources for Nonprofit Directors

How this Nonprofit Event Attracts 25k Registrants via Digital Marketing with Cameron Ripley [Video]

Listen to a SNEAK PEEK of Missions to Movements Podcast Ep 81 with Community Boost’s Cameron Ripley! Listen to the full episode here: https://positiveequation.com/how-this-nonprofit-event-attracts-25k-registrants-via-digital-marketing-with-cameron-ripley/Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit’s online presence and discuss the fine art of balancing core channels with new ones.Plus…1. How do you approach effective innovating and not jumping on the next new shiny object?2. What’s a “modern nonprofit” mean?3. Paid Social – Meta ads, YouTube & LinkedIn – What’s working? What’s not? 4. A Case Study: How did the Nonprofit Marketing Summit with 25k registrants grow to be so successful? #nonprofitmarketing #podcast #fundraising

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Resources for Nonprofit Directors

The SEO Strategy Driving Acquisition for SODA with Nicole Nidea [Video]

Listen to a SNEAK PEEK of Missions to Movements Podcast Ep 78 with SODA’s Nicole Nidea! Listen to the full episode here: https://positiveequation.com/the-seo-strategy-driving-acquisition-for-soda-with-nicole-nidea/Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! In this episode you’ll learn:1. What is SEO and how can it generate leads for your nonprofit?2. What kinds of content work best for a blog?3. How SODA has scaled to 50 chapters using automation. And much more!! #nonprofitmarketing #podcast #fundraising