![$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/03/mp_214394_0_0jpg.jpg)
If you think Facebook doesn’t work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like “Lead From Behind”, which harnessed celebrity influencers like Ryan Reynolds. Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day” and $3,705 raised, with $0 in ad spend! Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email. We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.March is Colon Cancer Awareness Month. Learn more about how to support the cause.#colorectalcancerawareness #nonprofitmarketing #podcast https://positiveequation.com/3705-raised-on-facebook-with-0-ad-spend-with-chelsea-edwards
nonprofit marketing
![How To Apply Ethical Storytelling to Your Marketing Efforts with Maria Bryan [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/02/mp_212127_0_0jpg.jpg)
Today, we’re exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. https://positiveequation.com/how-to-apply-ethical-storytelling-to-your-marketing-efforts-with-maria-bryan/#ethicalstorytelling #marketing #nonprofitmarketing #podcast #traumainformed
The Podcast for Marketers Looking to Amplify Their Online PresenceReady to learn the latest marketing trends, actionable tips, and real stories from behind the feed? Let’s transform your mission into a movement.Binge 2023 and new 2024 episodes now!https://positiveequation.com/podcast/#nonprofitmarketing #podcast #marketing
![Steal my favorite #nonprofit #marketing strategies 💖 Register for tactics to fuel your [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/02/mp_210430_0_0jpg.jpg)
Join us for a weeklong of FREE nonprofit webinars from February 12th to February 16th: https://www.nonprofitmarketing.academy/moxie-weekNONPROFIT MARKETING MONTHLY MEMBERSHIP Our monthly membership for nonprofit professionals includes: ⭐️ Our Marketing Hacks Library⭐️ Signature Nonprofit Marketing Courses⭐️ Templates, Worksheets & Swipe Files⭐️ Discounts and Deals for Nonprofit Professionals ⭐️ On-Demand Trainings⭐️ LIVE Monthly Q&A⭐️ Curated Photos & Trending Audio for Nonprofits JOIN OUR MONTHLY MEMBERSHIP: https://www.nonprofitmarketing.academyCOMMUNITY OF LOVING WARRIORSA loving warrior is someone who fights invisible battles with love. Nonprofit professionals fight battles for others with love every day. We want to help you be a loving warrior for yourself so your heart can stay charged to make a difference. When you join our monthly membership, you’ll become a member of our loving warrior community to connect with like-hearted nonprofit professionals.SUBSCRIBE TO OUR YOUTUBE CHANNEL: https://www.youtube.com/channel/UCyTG4xo6NSVZZHMgOrVESfg?sub_confirmation=1SAY HI ON SOCIAL:Facebook: https://www.facebook.com/TheNonprofitMarketingAcademyInstagram: https://www.instagram.com/nonprofitmarketing.academyLinkedIn: https://www.linkedin.com/company/nonprofit-marketing-academyThe Nonprofit Marketing Academy is offered by Moxie Marketing, a boutique agency in Southern California that creates marketing campaigns with heart. #nonprofitmarketing
![How a Nurture Sequence Generated $61,000 in One Email with Cody Hays [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_208524_0_0jpg.jpg)
Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year’s worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. LISTEN to the full episode: https://positiveequation.com/how-a-nurture-sequence-generated-61000-in-one-email/Looking for a new email platform? Take 50% off your first year of Flodesk: https://flodesk.com/c/3VZ166This episode zeroes in on Cody’s revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds. We’ll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.Join us and unlock the potential to significantly amplify your nonprofit organization’s marketing impact and client relationships!
![End Of The Year With A 364 Percent Funding Increase! [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_206035_0_0jpg.jpg)
Jarrett R. Ransom, CEO of the Rayvan Group, discusses the success of a fundraising campaign at a nonprofit which garnered a remarkable 364% increase in fundraising compared to the previous year. Jarrett begins by highlighting the importance of the end-of-year fundraising season where statistics show around 30% of fundraising dollars come in during these three months, with a significant portion coming in December. The organization that conducted this campaign faced a major funding cut of over $400,000 in September, putting immense pressure on them. The conversation digs into the challenges faced due to the funding cut, including the fear and stress it caused within the organization. Jarrett set a goal to raise $200,000 in 90 days by stressing the importance of consistency in messaging and branding across multiple platforms, using the multi-channel approach, including email communication, social media, and mail solicitations. They also segmented their donor list based on past giving behaviors, like “LYBUNT” (Last Year But Unfortunately Not This Year donors), “SYBUNT” (Some Year But Unfortunately Not This Year donors), and zero-dollar donors. Giving Tuesday was also strategically incorporated to engage donors and cultivate relationships. This fast-paced case study style discussion also peeks into the personal touch aspect, such as gratitude videos, personal emails, and holiday cards with handwritten notes. Jarrett emphasizes the importance of thanking donors and reporting on how their contributions made a difference, plus how nonprofits can still appeal to donors by emphasizing tax deductions and credits. Finally, they discuss the consistency of graphics and branding, with Jarrett planning to use the same imagery and color schemes for next year’s campaign. Watch the entire episode and you will agree with our ‘Three Cheers’ to Jarrett!You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Ways nonprofits can make money [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_206029_0_0jpg.jpg)
Here’s the reality of having a nonprofit: in order to stay around, you HAVE to make money. Not only that, in this environment, you have to be creative about how you make money. Relying only on grants is not sustainable – you should always be thinking of ways to increase your income streams. I want to teach you how. We’re going to be talking about ways to market yourself as a nonprofit in my Purpose + Profit Society. The doors are opening on March 1st. If you’re not on the wait list, join here: https://bossonabudget.lpages.co/purposeprofitsociety/Join my channel to get access to get special perks like coupon codes:https://www.youtube.com/channel/UCJWN9-_-PO_bmTD3o_B0RKw/joinThe information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the video’s topic, or any other legal matter, consult with an attorney or tax professional in your area.If you need help forming your nonprofit idea, The Before You Start Workbook/Nonprofit Business Bundle is here: https://rebrand.ly/nonprofitbundle★☆★To set up your nonprofit, download my free checklist: https://rebrand.ly/npchecklist★☆★★☆★For step-by-step guidance on starting a nonprofit, check out my nonprofit startup workbook:https://rebrand.ly/npstartupworkbook★☆★★☆★ Subscribe to my Channel: ★☆★https://bit.ly/38xUFru★☆★ VISIT MY WEBSITE ★☆★https://www.bossonabudget.com★☆★ VISIT MY GRANT WRITING SUPPORT GROUP ON FACEBOOK ★☆★https://www.facebook.com/groups/grantwritingsupport/★☆★ READ MY BLOG ★☆★https://www.bossonabudget.com/blog-1★☆★ FREE RESOURCES FOR YOUR NONPROFIT ★☆★https://www.bossonabudget.com/freeresources
![How Nonprofits Should be Using Social Media [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_205141_0_0jpg.jpg)
Is social media truly a necessary evil? In short, the answer is no.If you find yourself viewing social media as a necessary evil, it might be time to reassess how you utilize it and the metrics you use to evaluate its impact.In the realm of #nonprofitmarketing the true value of social media lies in engagement rather than mere entertainment. Achieving this requires a well-thought-out content strategy that aligns seamlessly with your organization’s goals and objectives. Join us as we navigate the intricacies of social media and discover how it can be a valuable asset when approached with the right mindset and strategy 👏🏽Learn more about the work we do for and with nonprofits here: https://www.cindymaymarketing.com/
![Canva Features You Might Not Know About with Canvassador Bex Toms [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_204839_0_0jpg.jpg)
Listen to a SNEAK PEEK of Missions to Movements Solo Podcast Ep 108.Listen to the full episode here: https://positiveequation.com/canva-features-you-might-not-know-about-with-canvassador-bex-toms/Unlock the secret to standout design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She’ll share how Canva’s groundbreaking platform is reshaping the design narrative for industry professionals and novices alike. Canva’s innovative tools are not only keeping budgets in check, but are also sparking a creative revolution, enabling anyone to craft visually compelling content with ease. Bex’s path to spearheading a mission-driven design firm exemplifies the synergy of passion and purpose, and she’s here to show us how that powerful combination can be reflected in your organization’s visual storytelling.This episode is brimming with practical wisdom on organizing and collaborating within Canva, making it a treasure trove for teams of any size. #nonprofitmarketing #podcast #fundraising
![Why Nonprofits Should Stop Use Canva for their Social Media | [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_204295_0_0jpg.jpg)
Hey, nonprofit marketing nerds! I’m Kelly, the nonprofit marketing nerd, and I help nonprofits, just like you, level up their nonprofit marketing and storytelling online. I’m SO, SO, SO excited to be able to share this video with you as it’s the #1 thing I see nonprofits doing wrong (and it’s super cringey) when it comes to social media marketing for their nonprofit organization (whether it’s a 501(c)3 or 501(c)4 or other charity organization. And, yes, you might be shocked, because one of my key tips is to STOP USING CANVA!In this video I’m going to tell you what makes a viral post (and what falls flat)l, why nonprofits should stop using Canva for their social media, and what content pillars and social media content nonprofits should be using to reach their goals!Key takeaways you’ll find in this video for nonprofit marketing: What most organizations are doing wrong with their social media (and canva)Ideal social media marketing content strategy for nonprofitsMy recommended nonprofit content pillarsHow to use live video for your nonprofit’s marketinghttps://youtu.be/5WzEtiWIr5E?feature=sharedhttps://youtu.be/qoJxebf4_3M?feature=sharedhttps://youtu.be/o_GuheyG9YM?feature=sharedMake sure to watch until the end of this video, where I have a great free offer (over $500 in value) to nonprofit leaders just like you!➜Free Social Media Management Tool: Metricool ➜ https://i.mtr.cool/FGCFIF (get it 100% free for your organization using this link!)Are you ready to level up your nonprofit marketing and storytelling online? Make sure to subscribe now for weekly tips from Kelly, and don’t forget to hit the like button if these insights fueled your passion for nonprofit success! SUBSCRIBE HERE: https://www.youtube.com/@nonprofitnerd___________________________________________________________Nonprofit Marketing Nerd’s Freebie Vault: https://nonprofit-nerd.com/freebie-vault100% FREE Solicitation Letter Level-Up Checklist! Learn how to 10X Your Solicitation Letter Results with these quick tips! DOWNLOAD HERE: https://nonprofit-nerd.com/freesolicitationletterchecklistFree Nonprofit Social Media Scheduler: Metricool ➜ https://i.mtr.cool/FGCFIF#nonprofits #nonprofit #nonprofitmarketing #nonprofitmarketingtips #nonprofitsocialmedia #501c3 #charityorganization #fundraising #fundraisingtips #nonprofitstorytelling #storytelling #marketingtips #501c3marketing #nonprofittips #nonprofitfacebook
![Nonprofit Marketing: 8 Ideas for Content in 2024 [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_204194_0_0jpg.jpg)
Ideas for content for your nonprofit marketing plan in 2024! #nonprofits #nonprofitorganization #marketing Thinking through your Nonprofit Marketing plan for the year? Let’s talk through 8 ideas for unique and compelling content based on 2024 nonprofit marketing trends you can create and share with your audience. Here’s that software to help you with nonprofit management:ARGENTA – https://argentasoftware.com/landing// WHAT TO WATCH NEXT Starting a Nonprofit: 10 Policies to Create For Your Organizationhttps://youtu.be/7IdlkjeV8SgHow to Get Media Attention for your Nonprofit | Nonprofit Marketinghttps://youtu.be/4XvPJlw974AStarting a Nonprofit: How to Create a Budget (For Beginners)https://youtu.be/5Wv0I_SLpkw// CHAPTERS00:00 Welcome!01:51 Video Storytelling02:59 Interactive Campaigns04:16 Collaborations06:04 Getting organized with Argenta08:19 Data Privacy09:20 Visual Content10:32 Impact Reporting11:17 Inclusivity and Diversity12:14 Interactive Events// MORE ABOUT ME Hi! I’m Amber, a nonprofit founder, Executive Director, and public speaker on social impact, changemaking, nonprofits, leadership, and more. Join my newsletter to receive updates and resources for changemakers and nonprofit leaders: https://tinyurl.com/nonprofitsandchangemakers FOUNDER TO FULL-TIME ACADEMY: Want some training and guidance on starting a nonprofit (and potentially even working for that nonprofit full-time someday?)? Check out my online training courses at my Nonprofit Founder to Full-Time Academy! http://foundertofulltime.com/ Want me to come speak at your business, college, school, or event? Check out my site: https://ambermelaniesmith.com/ On Facebook? Talk to me and other change makers about social change, nonprofits, social enterprise, leadership and more in my Facebook group, Change the World or Bust: https://www.facebook.com/groups/changetheworldorbust/ I’m also on Twitter: https://twitter.com/ambermelsmith
![What Media Sponsors Want From Nonprofits! [Video]](https://video.travel4meaning.com/wp-content/uploads/2024/01/mp_202946_0_0jpg.jpg)
A revealing and fun discussion on the value and process of media sponsorships for your nonprofit. Julia Patrick, the CEO of the American Nonprofit Academy, takes us through the intricacies of what media sponsors truly desire and the potential they hold for nonprofits. “Connectivity is key,” Julia begins, as she elaborates on the importance of connecting with media outlets, those gateways to vast audiences. Whether it’s through TV, radio, digital media, or even sports franchises like the NBA or MLB, these media titans wield the power to connect you with their audience like never before. Julia’s recounts a hilarious incident involving her own daughter being approached by an event chair to be their media partner – an unforgettable tale of mishaps in the world of media partnerships! Host Jarrett Ransom shares in expressing how media partnerships could be a game-changer for nonprofits, focusing questions on when is the best time to approach a media partners. The conversation shifts to data, and Julia shares how nonprofits need to paint a clear picture of their donor base, showcasing their interests, demographics, and economic impact. Media partners want this valuable data to ensure a perfect alignment of values and mission. But the curveball of the day comes when Jarrett asks about social media influencers. Julia’s response is a cautious one – pointing out the flaws that may be hiding from the opportunity. . . . . . it might not be the right fit.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact