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Resources for Nonprofit Directors

How To Apply Ethical Storytelling to Your Marketing Efforts with Maria Bryan [Video]

Today, we’re exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised. https://positiveequation.com/how-to-apply-ethical-storytelling-to-your-marketing-efforts-with-maria-bryan/#ethicalstorytelling #marketing #nonprofitmarketing #podcast #traumainformed

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Resources for Nonprofit Directors

2023 Missions to Movements Podcast Recap Video

The Podcast for Marketers Looking to Amplify Their Online PresenceReady to learn the latest marketing trends, actionable tips, and real stories from behind the feed? Let’s transform your mission into a movement.Binge 2023 and new 2024 episodes now!https://positiveequation.com/podcast/#nonprofitmarketing #podcast #marketing

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Resources for Nonprofit Directors

How a Nurture Sequence Generated $61,000 in One Email with Cody Hays [Video]

Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year’s worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email. LISTEN to the full episode: https://positiveequation.com/how-a-nurture-sequence-generated-61000-in-one-email/Looking for a new email platform? Take 50% off your first year of Flodesk: https://flodesk.com/c/3VZ166This episode zeroes in on Cody’s revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds. We’ll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.Join us and unlock the potential to significantly amplify your nonprofit organization’s marketing impact and client relationships!

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Resources for Nonprofit Directors

What is Measurement Marketing & Why Do You Need It Before Giving Season with Chris Mercer [Video]

Get ready to elevate your marketing game by mastering this often ignored aspect – MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.LISTEN HERE: https://positiveequation.com/what-is-measurement-marketing-why-do-you-need-it-before-giving-season-with-chris-mercer/If you’ve ever found yourself drowning in data without any actionable insights, we’ve got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!We also nerd out about Google Analytics 4 (GA4) and Microsoft’s GDPR-compliant tool, Clarity. Discover how GA4’s automatic behaviors and custom events can inform your marketing strategy and why it’s essential to get your GA4 set up correctly. It’s time to power up your marketing with the right tools and mindset.#podcast #nonprofitmarketing #marketing

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Resources for Nonprofit Directors

How To Build High Quality Connections with Martine Resnick [Video]

When I moved from Los Angeles to Atlanta in June of 2020, I was looking to connect and build relationships in my new city. The Lola provided that and so much more, but what I found even more fascinating was their launch approach just a year earlier in 2019. The Lola co-working space launched with 300 members before doors even opened. How?!In Ep 72, I spoke with Martine Resnick, Co-Founder of The Lola about the power of community to build and grow your business. recruitment for subscription/memberships and retainment.Ep 72 releases on 5/31/23. Listen in here: https://positiveequation.com/podcast/#podcast #coworkingcommunity #marketingtips

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Resources for Nonprofit Directors

Solving the US Water Problem with Grassroots Marketing with DigDeep’s George McGraw [Video]

Did you know 2.2 million Americans are without sinks, bathtubs or toilets…running water?? It seems difficult to fathom when we hear mostly about water problems in other countries.George McGraw is the Founder & CEO of DigDeep, the only WaSH (water, sanitation, and hygiene) organization solely focused on the USA. With a team of now 80+ as a certified Great Place to Work, we have a fun and honest conversation about: – The early internal culture decisions that have led to a vibrant workplace – The importance of strong branding & a digital presence- Making the issue feel real to your supporters- How their fundraising efforts have evolved from their early days – not relying on galas & eventsListen to Ep 62 released on 3/22/23: https://positiveequation.com/podcast/#nonprofitmarketing #podcast #nonprofitfundraising

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Resources for Nonprofit Directors

5 Marketing Ideas in 2023 to Try Right Now [Video]

In today’s episode, I’ll share 5 marketing ideas that I’m in the process of either testing or using consistently in my own business that could be relevant to you as well.From automating IG DMs to creative ways to use ChatGPT, head over to your favorite podcast platform and listen to Episode 61 of Missions to Movements!Listen to Ep 61: https://positiveequation.com/podcast/

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Resources for Nonprofit Directors

What The Findings From GivingTuesday Tell Us with Chief Data Officer Woodrow Rosenbaum [Video]

Listen to the full episode here: https://positiveequation.com/givingtuesday2022trends/Generosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!)Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US! Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it’s so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold. You’ll also hear why small and mid-sized organizations are growing faster than ever on GivingTuesday and the resilience we need if we’re going to weather the upcoming economic storm.Let’s make this the best GivingTuesday yet!

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Resources for Nonprofit Directors

What Makes a Good Story Turn Into $$$ with Shereese Floyd [Video]

Listen to the full episode here: https://positiveequation.com/what-makes-a-good-story-with-shereese-floyd/Storytelling is a FUNDAMENTAL part of marketing. But what makes a good story?When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speechwriter, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.Get your notepads ready, y’all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.

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Resources for Nonprofit Directors

EP55 – Should a Nonprofit Run Like a Business? [Video]

Welcome to the Growability Podcast, your home for leadership, management, and marketing education where we teach business and nonprofit leaders the necessary habits to make your organization thrive.Should a nonprofit run like a business? Today’s episode talks about the common challenges faced by nonprofit organizations with practical advice towards how to maximize your impact.

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Resources for Nonprofit Directors

EP52 – Are You a Good Business Owner, Part 1 [Video]

Welcome to the Growability Podcast, your home for leadership, management, and marketing education where we teach business and nonprofit leaders the necessary habits to make your organization thrive.How can you tell if you are a good business owner? Do you have a happy customer, a happy team, and a happy wallet? What about a happy soul?

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Resources for Nonprofit Directors

EP49 – What Are the Fundamental Ingredients of a Healthy Retirement Plan? [Video]

Welcome to the Growability Podcast, your home for leadership, management, and marketing education where we teach business and nonprofit leaders the necessary habits to make your organization thrive.Are you ready for retirement? This episode shares the fundamental ingredients necessary for a healthy retirement plan.Contact Jimmy at Wealth Legacy Planners: http://wlplanners.com/