Why a Thank You Note Matters After a Donation [Video]

When someone donates to a charity, they often receive thanks with a phone call or an email. While these forms of communication are certainly appreciated, there is something about receiving a thank you note that makes the donor feel appreciated. Learn 11 reasons why sending a thank you note after someone has donated is essential.00:00 Why a Thank You Note Matters After a Donation00:33 Sign of Respect00:55 Saying “Thank You” is Not Enough01:24 A Thoughtful Gesture01:56 Makes Donors Feel Valued02:18 It’s Personalized02:38 Promotes Positive Word of Mouth02:53 Builds Relationships03:14 Encourages Future Donations03:39 Sets You Apart from Other Organizations03:55 Cost-Effective04:21 Cultivates a Culture of Gratitude04:35 Wrap UpKnow more: https://blog.givingmail.com/2022/06/15/thank-you-notes/#directmail #nonprofits #fundraising #thankyounote #donation

Best Practices for Running Non-profit Fundraising Direct Mail Campaigns [Video]

We can’t underestimate the importance of running a successful non-profit fundraising campaign. However, running a successful campaign is not just about the funds you collect; it’s also about your organization’s impact on the lives of those in need.A well-thought-out, researched, and carefully planned direct mail campaign can make a difference for any non-profit organization looking to raise awareness and money for their cause. 00:00 Best Practices for Running Non-profit Fundraising Direct Mail Campaigns00:48 Establish Your Target Market01:36 Consider Your Timing02:12 Develop a Compelling Message02:37 Include a Call to Action03:12 Understand the Costs03:26 Create a Schedule03:53 ConclusionLearn more:https://blog.givingmail.com/2022/05/18/best-practices/#nonprofits #bestpractices #directmailcampaigns #fundraising

How Nonprofits Can Make Good Use of Technology [Video]

People now live in a world where almost anything can be done online, from shopping to banking to communicating with others. This has led to a dramatic change in how we interact with each other and how we get things done.Nonprofits are no exception to this trend. In fact, many nonprofits have embraced technology as a way to connect with donors and volunteers and further their cause. By utilizing technology, nonprofits can reach a wider audience and make a greater impact.00:00 How Nonprofits Can Make Good Use of Technology00:48 Directly to the Mailbox01:50 Using Social Media to Spread the Message02:20 Creating Online Donation Platforms02:59 Creating AppsLearn more: https://blog.givingmail.com/2021/01/12/nonprofit-digital-campaigns/#nonprofits #technology #nonprofitsandtechnology #fundraising

Raise the Money Your Nonprofit Needs With These 4 Fundraising Tactics [Video]

Raising money is essential for any nonprofit organization, regardless of its size or scope. However, fundraising can be a daunting task, especially if your nonprofit is new or doesn’t have a lot of experience. There are many different ways to raise money, but which one is right for your organization?Here are four popular fundraising tactics that can help you get the money you need to support your cause.00:00 Raise the Money Your Nonprofit Needs With These 4 Fundraising Tactics00:42 Use Direct Mail Fundraising01:23 Hold a Fundraiser01:54 Seek Major Donations From Individuals or Businesses02:35 Look Into Government Funding OpportunitiesLearn more: https://blog.givingmail.com/2020/11/17/nonprofit-fundraising/#raisemoney #nonprofit #fundraisingtactics #directmail

The Ultimate Guide for Nonprofits How to Stay Connected With Donors [Video]

Are you looking for ways to stay connected with your donors? If so, you have come to the right place! In this blog video, we will discuss a variety of strategies that you can use to keep in touch with your supporters. We will also provide tips on how to cultivate lasting relationships with your donors.00:00 The Ultimate Guide for Nonprofits How to Stay Connected With Donors00:30 Keep Your Donors Updated00:58 Get Personal01:30 Show Your Appreciation02:04 Seek FeedbackKnow more: https://blog.givingmail.com/2020/11/17/nonprofit-fundraising/#nonprofits #donors #fundraising #guidefornonprofits

Your Nonprofit Need These 4 Fundraising Strategies to Thrive [Video]

Nonprofit organizations are a vital part of our society. They provide essential services that improve the quality of life for everyone, and they do it without expecting anything in return. But running a nonprofit is not easy, and it takes a lot of money to keep them going. That’s why fundraising is so important.Fundraising can be done in many different ways, but some methods are more successful than others. This article will discuss four of the most successful fundraising strategies.00:00 Your Nonprofit Need These 4 Fundraising Strategies to Thrive00:47 Direct Mail Fundraising01:37 Recurring Donations02:08 Social Media Fundraising02:55 Major Gift SolicitationLearn more: https://blog.givingmail.com/2022/04/25/effective-fundraising-strategies/#fundraisingstrategies #nonprofit #directmail #directmailfundraising

What is direct mail marketing for fundraising? [Video]

Direct mail marketing refers to all efforts to communicate with donors or potential donors through the mail with the goal of raising money for your nonprofit. It is a is a very effective way to raise money for your nonprofit and build a stronger relationship with donors. Many people are surprised to learn that mail is still so effective. While email and social media are important for your nonprofit, direct mail continues to be the true workhorse of fundraising. Why is that? Direct mail is personal, grabs and maintains the donor’s attention, and provides the space to be able to tell your nonprofit’s story in a compelling way. Direct mail is cost-efficient. Plus, donors trust the information they receive in the mailbox!00:00 What is direct mail marketing for fundraising?01:10 Who are you mailing to?01:32 Housefile Donors01:47 Prospective Donors02:21 What are you sending?02:38 Outer Envelope03:03 Return Envelope03:25 The Letter04:08 Measure ResultsVisit our website e know more: https://blog.givingmail.com/2022/03/15/what-is-direct-mail-marketing-for-fundraising/#fundraisingstrategies #directmail #fundraising

Tried and True Fundraising Strategies [Video]

Fundraising can be tough, complex, and time consuming. Not to mention stressful! But when it is done right, fundraising is powerful, and does more than just generate income. It also strengthens the donor’s relationship with the nonprofit, and leaves the donor feeling good. There are so many different ways to raise money for your nonprofit from social media to canvassing to direct mail. It seems every year, there are more and more options, which can be both useful and overwhelming. Need help? The team at GivingMail is an expert at tried and true fundraising strategies that work and won’t break the bank. GivingMail is powered by over 70 years of experience in nonprofit direct mail fundraising. We’ve worked with hundreds of the world’s largest charities, raising millions of dollars! We would love to share our knowledge with you and help bring your nonprofit to the next level.Here are some tried and true fundraising strategies that will bring in money and build stronger relationships with donors.01:04 ABDC = Always Be Donor Centric01:40 Make Decisions based on Lifetime Value02:30 Plan a Mix of Solicitation and Cultivation Communications 03:25 Invest in a Monthly Giving Program03:44 Use Multi-Channel CommunicationVisit our website e know more: https://blog.givingmail.com/2022/02/18/tried-and-true-fundraising-strategies-2/#fundraisingstrategies #directmail #fundraising

Most Effective Fundraising Strategies for Nonprofits [Video]

What’s the game-plan? That’s the $64,000 question. In non-profit fundraising, the answer is worth a lot more than that. Do you have a strategy to maximize the amount of your incoming fundraising dollars? How do you measure its success? Can you do better? Are you looking for new ways to be the best fundraising machine you can be? It’s about the most important thing you can do – fundraising. Your group doesn’t exist without it. And neither does all the good work you’re doing changing lives.So what IS your game-plan? We at GivingMail have spent 70 years asking, and answering, that question for non-profit organizations all over the world. We’ve spent most of those years building mail programs for the largest charities in the world. Now we’re taking all that experience, all that testing, all that success and we’re sharing it with smaller organizations. Smaller groups are some of the most passionate, most focused, most effective in the world at doing a world of good. We’re here to help.Let’s start by offering one take on answering, “What’s the game-plan?” How about multi-channel fundraising? 01:12 Break down the silos01:46 Plan campaigns across channels02:24 Actively try to add donors from one channel onto another02:56 Acquire donors’ email addresses03:30 Integrated DatabaseLearn more: https://blog.givingmail.com/2020/11/17/nonprofit-fundraising/#fundraisingstrategies #nonprofits #fundraising

Direct Mail Appeals: How to Crush Your Fundraising Campaigns [Video]

Direct mail appeals are often the backbone of communication and fundraising for nonprofits. Getting the most out of your campaign design and direct mail partner can make all the difference in the success of your appeals.At GivingMail, we work with all sorts of nonprofits and fundraising organizations to maximize revenue for their causes. And it all starts with an optimized fundraising appeal! In this guide, we’ll provide tried-and-true tips for crushing your direct mail appeals. Ready to learn more about successfully requesting donations from your supporters with top fundraising appeals? 00:50 Telling an engaging story 01:50 Adjusting your direct mail 03:10 Exploring various types of direct mail appeals04:02 Crafting high-quality direct mail appeals04:25 Ensuring easy conversion for direct mail appeals 05:30 Direct mail fundraising plataforms: Are they helpeful? Learn more: www.blog.givingmail.com#directmailappeals #fundraisingcampaign #directmail #fundraisingfornonprofits

What Makes Direct Mail So Efficient [Video]

Direct mail might sound outdated and unappealing to some people. These same people have been saying “direct mail is dead” for many years. First, everyone assumed email would replace direct mail. Next, they thought social media would bypass direct mail. But the reality is, direct mail is here to stay. Direct mail the most efficient way to raise money for your nonprofit! It is personal, tangible, and memorable. Donors trust it. Best of all, direct mail works! Did you know direct mail is still the biggest donation-driver in the nonprofit sector? 78% of donations for nonprofits come from direct mail.Need help getting started with direct mail fundraising? The team at GivingMail is here for you. Let’s drive right into the power of direct mail, but before that click on Subscribe to stay updated with our new videos.00:00 What Makes Direct Mail So Efficient00:48 Direct mail has higher response rates.01:40 Direct mail lifts other channels.02:14 Direct mail is measurable.02:33 Direct mail allows for testing.02:54 Direct mail is personal.03:27 Direct mail is memorable.03:54 Direct mail faces less competition.04:36 Direct mail gets read.05:12 Donors like direct mail.Learn more: www.blog.givingmail.com#directmail #raisemoney #fundraising #nonprofits