content marketing

Source:https://www.podbean.com/eau/pb-bmiun-12cc4a4The copyright on Winnie-the-Pooh by A. A. Milne officially moved into the public domain this year.What does that actually mean? How might nonprofit’s use public domain characters like this to help tell their story?Tara Jacobson is the owner of MarketingArtfully.com with over 20 years experience in the marketing industry. She helps us break down what is possible and comes up with creative ways nonprofit causes might use the IP.  Resource linksA lot of websites were shared on this awesome episode, here are the URLs mentioned.Creative CommonsTrademark/Copyright search TESSRedBubble.comhttps://creativemarket.com/ https://morguefile.com/ https://fiverr.comCanva.comOpenai.comPublic Domain Story ListMarketingArtfully.comhttps://artsyfartsylife.com/  About Tara JacobsonTara Jacobson is the owner of MarketingArtfully.com with over 20 years experience in the marketing industry which translates into highly successful marketing systems for her “DIY” and entrepreneur clients.Tara’s strong history in Psychology, Entrepreneurship, and Creativity, combined with her 100 miles per hour, “tell it like it is” personality have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.Tara brings a true small and medium sized business perspective to her work. She has talked with over 1,000 small biz owners about their goals, plans and dreams, helping them to grow and make sure that their marketing increases their intended efforts! Rough Transcript [00:00:00] George: We have a very interesting guest who is, I’ll just say it very brave because she is coming in because I reached out to her completely cold, like completely cold. I’m sitting there looking up information about creative ways of using public domain characters and works and none other than marketing, artfully.com.[00:00:50] And then I reached out to the owner and Tara Jacobson was nice enough as the owner of marketing, fully marketing artfully com. She has over 20 years experience in the marketing industry, but is, I would say coming at this as an outsider to the nonprofit and social impact industry in her work with over thousands of small and mid-size businesses and in this world.[00:01:13] Tara, can you tell us maybe a bit more about your work and what.[00:01:18] Tara: So I started internet marketing and making websites with like dream Weaver and all of that back in the day. Merge two, I was a realtor for a couple of years. That was interesting. And then I owned a marketing company for years and one of the reasons why I got so interested in.[00:01:37] More so trademark and copyright and later on, interested in public domain is because it’s I believe it’s $600. You get fined as a business. If you use somebody’s copyrighted or trademarked work and it’s $10,000, if you do it for a client. So I was like, I have always bought every picture I’ve ever owned.[00:02:04] I’ve always had. Oh shoot. What it was called, where the domain of where you got your things and yeah. You sourced the information and yeah that to me was super important years ago when I was posting things for people, making social media graphics, things like that.[00:02:23] And I got really interested in it. So we’re gonna talk today. I’m gonna give you a little course in all of the D. Terms that are gonna come up. And then I love that we’re gonna brainstorm some ways that nonprofits can use ’em the only nonprofit I’ve ever been involved in was the Colorado house rabbit society.[00:02:49] I do have a blog post on my website about how to get volunteers, cuz they were really bad at it. And so I did I did write them a blog post on how to get volunteers, but I haven’t worked tons with nonprofits, but I’ve worked with all kinds of businesses over the years, small businesses and medium size SSEs and small business.[00:03:13] George: Yeah. And I think that’s helpful context too, to say, like what’s at stake. Why do I care about this on one end? There’s the penalty side, which is frankly, not as much fun as the creative, which we’ll get to, but I’ll just say from personal experience, we had interns writing content at whole whale.[00:03:32] Seven years ago, I get this email from it’s like a take down notice, but also basically we used like a picture of a squirrel with some nuts that somebody just Google. Just Google the image and the content really wasn’t used at all. And we got fined. I will say I, I can’t officially say, but it is in the thousands of dollars for a picture, an intern put on our website like a decade ago.[00:03:57] Like it’s very real what you’re talking about and very painful. So I think your note, I’ll just put an exclamation point on. It’s worth checking because the algorithms that people have for quickly searching and scanning websites have improved for scanning for this type of copyrighted work, all righty onto you.[00:04:17] What, and there’s[00:04:18] Tara: so much